No clear strategy
Big decisions get made alone, late at night, on gut feel. There is a direction in your head, but nothing written down with a number attached.
Business coaching
Grow the business. Get your weekends back.
Practical coaching, systems and AI for small and medium business owners, from an ex-McKinsey coach who runs four businesses of his own.
- Background
- Ex-McKinsey & Company
- Credential
- ICF Associate Certified Coach
- Operator
- Runs four businesses
- Experience
- A decade in strategy
- Where
- Sydney and online
Sound familiar?
You did not start a business to work every weekend
Almost every owner we sit down with names the same four problems. None of them is a knowledge problem. They are what happens when Wednesday gets in the way.
Sales and marketing that stall
You know what needs doing: follow up quotes, post consistently, raise prices. Then a job goes sideways and it waits another quarter.
The wrong tools, or none
Spreadsheets, sticky notes and double entry. Everyone says AI will help, but nobody shows you where to start or what is safe.
No processes, no breathing space
The business only runs because you do. If you stepped away for a fortnight, you already know what would break.
What we hold ourselves to
Two outcomes. Measured, not promised.
Every engagement is judged against the same two numbers. If they are not moving, we will say so before you do.
More revenue
per hour you personally work.
Fewer hours
that you personally work.
Three steps, one scorecard
Start free. Go further only if it is worth it.
The six areas you score in the webinar are the same six we score in the Health Check, and the same six we re-score every quarter in coaching. Start at any step, stop at any step.
- 01
Free AI webinar
Ninety minutes, live on Zoom. See where AI saves an Australian small business time, and score your six areas in the workbook.
Register - 02
Free Business Health Check
Ninety minutes, one-to-one. The same six areas scored properly, and the three things holding the business back, in order.
How it works - 03
Coaching, if you want it
One-to-one or the Growth Circle. The same six areas, re-scored every quarter, so you can see whether it is working.
See the options
Ways to work together
Five ways in, depending on where you are
FreeBook a discovery call
AI webinar
Ninety minutes live on Zoom. Seven demonstrations on real businesses. Next session: Saturday 3 October 2026.
Find out moreFreeBusiness Health Check
Ninety minutes, one-to-one. Six areas scored out loud, three constraints named in order, and a written summary you keep.
Find out moreCoachingOne-to-one coaching
Private, fortnightly and accountable. Online, or in person in Sydney. Two intensities, three-month minimum.
Find out moreGroupThe Growth Circle
Eight owners, no competitors, every fortnight. In person in Sydney or online. Four hot seats each.
Find out more$990 inc GSTAI Build Day
One hands-on day with Claude: prompting, Skills, connectors and Cowork. Saturday 17 October 2026. Limited to 12 people.
Find out moreNot sure which?
Thirty minutes, free. Tell us what is going on and we will tell you honestly what would help, even if it is not us.
The scorecard
Every small business has the same six areas
Nobody is good at all six, and nobody needs to be. Two of them are usually carrying the problem, and the order you fix them in matters more than effort.
- 01Strategy & Mindset
- 02Sales & Marketing
- 03Customer Experience
- 04Operations & Admin
- 05People & HR
- 06Finance & Numbers
Example scorecard
31 / 60
- Strategy & Mindset4/10
- Sales & Marketing3/10
- Customer Experience7/10
- Operations & Admin6/10
- People & HR5/10
- Finance & Numbers6/10
4
businesses run today
Meet your coach
Anit Patel. Operator, not observer.
Anit spent years at McKinsey & Company as an engagement lead and executive coach, working with senior leaders on strategy and performance. Then he left, and started running businesses instead of advising them.
Today he runs four, in Sydney, across home care, construction, marketing and IT, and hospitality. All with the same problems as yours: too much admin, not enough hours, and no budget for another person.
- More than a decade in strategy and transformation, and now running four businesses.
- ICF Associate Certified Coach (ACC)
- Two years testing AI inside his own businesses, including where it fails
Why this is different
Coaching that can pick up a keyboard
Most coaches hand you a plan and wish you luck. The plan sits on your desk, because you are a builder, or a nurse, or you run a café.
A specialist team behind the coaching
When the constraint is your website, enquiry handling, follow-up or job system, Ascentix specialists can build it, instead of it joining a list you feel guilty about. Never an obligation.
AI is part of the work, not a separate product
Where AI saves you hours, it goes into the plan. Where it is a distraction, you will hear that too, along with the privacy and consumer law basics most people skip.
Common questions
Straight answers
Who do you work with?
Owners of small and medium businesses, roughly one to fifty people: trades and construction, care and allied health, hospitality, professional services and retail. Busy and profitable enough to survive, but growth is costing you your evenings and weekends.
Where are you based? Can we work online?
Ascentix Coaching is based in Sydney, NSW. One-to-one coaching and the Growth Circle run in person in Sydney or online, and the webinars run live on Zoom, so you can join from anywhere.
Where should I start?
Most owners start with the free AI webinar or a discovery call. If coaching looks like the right answer, the next step is the free Business Health Check. See how we help.
Why are coaching fees not published?
Because what you need is not clear until we have looked at the business, and a number without that context is meaningless. We go through fees properly on the call, in writing, with no obligation. The AI Build Day has a fixed price: $990 including GST.
Do you guarantee results?
No, and anyone who guarantees a business outcome is guessing. What we hold ourselves to is two things: more revenue per hour you personally work, and fewer hours you personally work. We measure both.
Start with a conversation
Thirty minutes, no cost, no obligation. If we are not the right help for what you are dealing with, we will say so and point you to someone who is.